The article presents the author's integrated method for evaluating effectiveness of company digital transformation. The method is based on the joint application of qualitative and quantitative approach and involves the use of different classical methods at different stages of assessment: the total cost of ownership, balanced scorecard, investment analysis methods, etc. The practical example illustrates the specifics of using the method in companies operating in emerging markets.

Original languageEnglish
Title of host publicationProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
Subtitle of host publicationEducation Excellence and Innovation Management through Vision 2020
EditorsKhalid S. Soliman
PublisherIBIMA
Pages1982-1997
Number of pages16
ISBN (Electronic)9780999855126
StatePublished - 2019
Event33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Spain
Duration: 10 Apr 2019 → 11 Apr 2019

Publication series

NameProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

Conference

Conference33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Country/TerritorySpain
CityGranada
Period10/04/19 → 11/04/19

    Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation

    Research areas

  • Digital economy, Efficiency of digital transformation, Qualitative approach, Quantitative approach

ID: 99371853