In this work, we investigate existing crowdsourcing innovation platform business models by analysing innovation intermediaries providing innovative collaboration for value creation. We argue that the general set of possible business models could be increased by including internal innovators. At the same time the set of crowdsourcing business models could be generalised and reduced to a variety of well-known 4 types of business models: multi-sided platform, reseller, input supplier, and vertical integrator. We propose new definition of the innovation crowdsourcing multi-sided platform and crowdfunding multi-sided platform. Based on theoretical conceptualization, combined with empirical evidence, we propose a strategic framework for innovation crowdsourcing intermediaries’ management.