Contemporary, including Russian, online-space has become an essential part of political processes. Brand new communication practices between political leaders and civil society actors based on digital technologies and new technological solutions are actively emerging and progressing. New public political actors who represent either real social subjects (bloggers, social network `group` administrators), or `imitations` in the form of computer programs or a synthesis `man-software` (bots, cyborgs etc.) emerge. They are being actively involved into political life, affect planning and execution of political decisions.
The fact that official political leaders of different levels with their communicative strategies are present in online space is not what social actors often expect and approve. That is why, it is very important to conduct a comprehensive analysis of communicative strategies used by real political leaders in the online space.
At a theoretical level, the main objective is, first of all, a conceptualization of political leaders` communicative strategies structure and its content in the online space, self-presentation of political leaders expressed through the profiles in social networks and blogs as well as mechanisms and forms of communication used online by the individuals and various groups.
Practical application of the research on political leaders` communicative strategies in online space is a collection of data which is necessary to create more efficient interaction mechanisms between political leaders and civil society actors based on best values and traditions, also considering contemporary digital technologies and ways of its influence on collective consciousness.
Self-presentation of real politicians in social networks and blogs, their behavior and participation in discussion forums, digital footprints on the portals ,`likes` when voting are becoming even more powerful factor for image building in the public consciousness, than their programs and traditional platforms.
The increasing role of digital technologies in the life of contemporary society created the need for researches dedicated to subjects and processes of communication in online space. This research is dedicated to investigation of organizational structure of communicative strategies through the profiles of political leaders and their publication activities in the social network "Vkontakte". The research was based on the analysis of massive data, not located in the specific spot of content placement but limited by the search keys. For the research some statistical and behavioral indicators have been revealed, among them are "existence/non- existence of official profile" , "number of other profiles", "number of posts", "number of comments", and also we introduced an indicator " cumulative number of potential views of the posts". The results received during the pilot research helped us to understand that profiles with the names of political leaders have different statistical data for these indicators which means existence of wide range of communicative strategies used in online space.