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From Bright Clothes to Bright Futures : Discourse on the Colour of Children’s Clothing in the USSR of the 1950s–1980s. / Boitsova, Olga; Orekh, Ekaterina.

In: Childhood in the Past, Vol. 11, No. 2, 03.09.2018, p. 100-113.

Research output: Contribution to journal › Article › peer-review

Harvard

Boitsova, O & Orekh, E 2018, 'From Bright Clothes to Bright Futures: Discourse on the Colour of Children’s Clothing in the USSR of the 1950s–1980s', Childhood in the Past, vol. 11, no. 2, pp. 100-113. https://doi.org/10.1080/17585716.2018.1495080

APA

Boitsova, O., & Orekh, E. (2018). From Bright Clothes to Bright Futures: Discourse on the Colour of Children’s Clothing in the USSR of the 1950s–1980s. Childhood in the Past, 11(2), 100-113. https://doi.org/10.1080/17585716.2018.1495080

Vancouver

Boitsova O, Orekh E. From Bright Clothes to Bright Futures: Discourse on the Colour of Children’s Clothing in the USSR of the 1950s–1980s. Childhood in the Past. 2018 Sep 3;11(2):100-113. https://doi.org/10.1080/17585716.2018.1495080

Author

Boitsova, Olga ; Orekh, Ekaterina. / From Bright Clothes to Bright Futures : Discourse on the Colour of Children’s Clothing in the USSR of the 1950s–1980s. In: Childhood in the Past. 2018 ; Vol. 11, No. 2. pp. 100-113.

BibTeX

@article{c4b0bb31b53d4d9abd15b70a98b4c89d,
title = "From Bright Clothes to Bright Futures: Discourse on the Colour of Children{\textquoteright}s Clothing in the USSR of the 1950s–1980s",
abstract = "The aim of this paper is to study the meaning of the colour of children{\textquoteright}s clothes as it relates to ideology. The methods of research include a discourse analysis of Soviet advice books, brochures, and thematic articles in fashion magazines of the second half of the twentieth century, as well as a content analysis of a collection of Soviet postcards depicting children provided by the Russian National Library in St Petersburg. Illustrations from Primers (Bukvari) were also used for qualitative analysis. Official recommendations to dress children in light and bright colours are regarded in the paper as utterances on childhood containing {\textquoteleft}programmatic epithets{\textquoteright} which constructed the conceptual field of a Soviet childhood. The paper raises the discussion about Soviet concepts of childhood and defines the place of Soviet children{\textquoteright}s fashion in relation to world fashion trends.",
keywords = "childhood studies, children{\textquoteright}s clothes, Discourse analysis, fashion studies, gendered colours, second half of the twentieth century, Soviet fashion, visual content analysis",
author = "Olga Boitsova and Ekaterina Orekh",
year = "2018",
month = sep,
day = "3",
doi = "10.1080/17585716.2018.1495080",
language = "English",
volume = "11",
pages = "100--113",
journal = "Childhood in the Past",
issn = "1758-5716",
publisher = "Taylor & Francis",
number = "2",

}

RIS

TY - JOUR

T1 - From Bright Clothes to Bright Futures

T2 - Discourse on the Colour of Children’s Clothing in the USSR of the 1950s–1980s

AU - Boitsova, Olga

AU - Orekh, Ekaterina

PY - 2018/9/3

Y1 - 2018/9/3

N2 - The aim of this paper is to study the meaning of the colour of children’s clothes as it relates to ideology. The methods of research include a discourse analysis of Soviet advice books, brochures, and thematic articles in fashion magazines of the second half of the twentieth century, as well as a content analysis of a collection of Soviet postcards depicting children provided by the Russian National Library in St Petersburg. Illustrations from Primers (Bukvari) were also used for qualitative analysis. Official recommendations to dress children in light and bright colours are regarded in the paper as utterances on childhood containing ‘programmatic epithets’ which constructed the conceptual field of a Soviet childhood. The paper raises the discussion about Soviet concepts of childhood and defines the place of Soviet children’s fashion in relation to world fashion trends.

AB - The aim of this paper is to study the meaning of the colour of children’s clothes as it relates to ideology. The methods of research include a discourse analysis of Soviet advice books, brochures, and thematic articles in fashion magazines of the second half of the twentieth century, as well as a content analysis of a collection of Soviet postcards depicting children provided by the Russian National Library in St Petersburg. Illustrations from Primers (Bukvari) were also used for qualitative analysis. Official recommendations to dress children in light and bright colours are regarded in the paper as utterances on childhood containing ‘programmatic epithets’ which constructed the conceptual field of a Soviet childhood. The paper raises the discussion about Soviet concepts of childhood and defines the place of Soviet children’s fashion in relation to world fashion trends.

KW - childhood studies

KW - children’s clothes

KW - Discourse analysis

KW - fashion studies

KW - gendered colours

KW - second half of the twentieth century

KW - Soviet fashion

KW - visual content analysis

UR - http://www.scopus.com/inward/record.url?scp=85050982783&partnerID=8YFLogxK

U2 - 10.1080/17585716.2018.1495080

DO - 10.1080/17585716.2018.1495080

M3 - Article

AN - SCOPUS:85050982783

VL - 11

SP - 100

EP - 113

JO - Childhood in the Past

JF - Childhood in the Past

SN - 1758-5716

IS - 2

ER -

ID: 35614592