Abstract. The article is focused on to the study of intertextual frames in media discourse where precedent units containing proper names and their derivatives serve as markers of intertextuality. These cognitive structures are considered at semantic and pragmatic levels of discourse. Groups of precedent units marking intertextual connections are identified at each level. At a semantic level intertextual markers include lexicalised precedent names and their derivatives, precedent names as part of set expressions or figures of speech; at a pragmatic level they consist of citations, quasi-citations, specific metaphors, and speech patterns, typical of a certain author or type of text. Intertextual markers can be strong or weak. The operations of reference and inference are applied in order to interpret the information coded in the intertextual frame.