The article is devoted to the features of building communications with consumers during the pandemic and identifying trends in the behavior of companies, which are largely due to online interaction with customers. The article also outlines the directions of anti-crisis measures aimed at companies ' recovery from the crisis after a period of self-isolation.
Original languageEnglish
Title of host publicationМатериалы IX Международного молодежного симпозиума по управлению, экономике и финансам: сборник научных трудов (Казань, 20–23 октября 2020 г.).
Place of PublicationКазань
PublisherКазанский Федеральный университет
Pages365-368
StatePublished - Oct 2020
EventIX МЕЖДУНАРОДНЫЙ МОЛОДЕЖНЫЙ СИМПОЗИУМ ПО УПРАВЛЕНИЮ, ЭКОНОМИКЕ И ФИНАНСАМ - Казань, Russian Federation
Duration: 20 Oct 2020 → 23 Oct 2020

Conference

ConferenceIX МЕЖДУНАРОДНЫЙ МОЛОДЕЖНЫЙ СИМПОЗИУМ ПО УПРАВЛЕНИЮ, ЭКОНОМИКЕ И ФИНАНСАМ
Country/TerritoryRussian Federation
CityКазань
Period20/10/20 → 23/10/20

    Research areas

  • brand, consumer, online service, pandemic, self-isolation

ID: 75817559