Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Do Russian consumers understand and accept the sharing economy as a new digital business model? / Rebiazina, Vera; Shalaeva, Anastasia; Smirnova, Maria.
Digital Transformation and Global Society - Third International Conference, DTGS 2018, Revised Selected Papers. ed. / Alexander V. Boukhanovsky; Andrei V. Chugunov; Daniel A. Alexandrov; Yury Kabanov; Olessia Koltsova. Springer Nature, 2018. p. 386-401 (Communications in Computer and Information Science; Vol. 858).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
}
TY - GEN
T1 - Do Russian consumers understand and accept the sharing economy as a new digital business model?
AU - Rebiazina, Vera
AU - Shalaeva, Anastasia
AU - Smirnova, Maria
N1 - Rebiazina, V. Do Russian consumers understand and accept the sharing economy as a new digital business model? : [conference proceedings of the 3rd International Conference on Digital Transformation and Global Society, DTGS 2018] / V. Rebiazina, A. Shalaeva, M. Smirnova // Communications in Computer and Information Science. – 2018. - Volume 858. – P. 386-401.
PY - 2018/11/1
Y1 - 2018/11/1
N2 - Increasing studies on sharing economy address a fast growing and spreading across the world phenomenon. Massive distribution of sharing economy applications contributes to co-evolution of consumer perceptions of the advantages, risks and opportunities of collaborative consumption. Future dynamics and transformation of sharing economy depends on both supply and demand sides of its diffusion as a digital business model. By diversifying the same concept (e.g. UBER) across the countries and contexts providers adapt to business environment, including existing regulation, protective measures, consumer perceptions and expectations. The current study is based on a large-scale survey of Russian consumers, evaluating their experience and expectations in the area of sharing economy in a context of an emerging market. As emerging markets face numerous market inefficiencies, they might be the most active and willing adepts of sharing economy practices. This adoption however is determined by the readiness and ability of both businesses and consumers in emerging market to deploy the full potential of collaborative consumption. Moreover, other determinants might be the differences in sharing economy consumer behavior, expectations and norms in emerging markets.
AB - Increasing studies on sharing economy address a fast growing and spreading across the world phenomenon. Massive distribution of sharing economy applications contributes to co-evolution of consumer perceptions of the advantages, risks and opportunities of collaborative consumption. Future dynamics and transformation of sharing economy depends on both supply and demand sides of its diffusion as a digital business model. By diversifying the same concept (e.g. UBER) across the countries and contexts providers adapt to business environment, including existing regulation, protective measures, consumer perceptions and expectations. The current study is based on a large-scale survey of Russian consumers, evaluating their experience and expectations in the area of sharing economy in a context of an emerging market. As emerging markets face numerous market inefficiencies, they might be the most active and willing adepts of sharing economy practices. This adoption however is determined by the readiness and ability of both businesses and consumers in emerging market to deploy the full potential of collaborative consumption. Moreover, other determinants might be the differences in sharing economy consumer behavior, expectations and norms in emerging markets.
KW - Business model
KW - Collaborative economy
KW - Consumer behavior
KW - Digital economy
KW - Sharing economy
KW - SCOPUS
KW - SCOPUS
UR - http://www.scopus.com/inward/record.url?scp=85057090404&partnerID=8YFLogxK
UR - http://link.springer.com/10.1007/978-3-030-02843-5_31
UR - http://www.mendeley.com/research/russian-consumers-understand-accept-sharing-economy-new-digital-business-model
U2 - 10.1007/978-3-030-02843-5_31
DO - 10.1007/978-3-030-02843-5_31
M3 - Conference contribution
AN - SCOPUS:85057090404
SN - 9783030028428
T3 - Communications in Computer and Information Science
SP - 386
EP - 401
BT - Digital Transformation and Global Society - Third International Conference, DTGS 2018, Revised Selected Papers
A2 - Boukhanovsky, Alexander V.
A2 - Chugunov, Andrei V.
A2 - Alexandrov, Daniel A.
A2 - Kabanov, Yury
A2 - Koltsova, Olessia
PB - Springer Nature
T2 - 3rd International Conference on Digital Transformation and Global Society, DTGS 2018
Y2 - 30 May 2018 through 2 June 2018
ER -
ID: 36559433