This research is based on the hypothesis that the digital world cardinally changes the system of values, the
status of high-profile professions and priorities in forms of employment chosen by university students. The
research covers the period of 2017- 2020 which is to a high extent associated with the introduction of
information technologies in the education process, distant forms of knowledge acquisition. In this context,
it is now obvious that students are forming a request for competencies that will be in demand in the labor
market, but at the same time will ensure the quality of life – stability, appropriate living standards, social
status, free choice of profession, organization of personal time and space, which is largely associated with
the availability of remote forms of employment. At the same time, on the basis of digital technologies, in
the conditions of global instability and rising economic and social risks, the labor market is bringing itself
up to date, putting forward requests for new competencies, possible areas and forms of involvement of
specialists in the working process, in particular, the segment of teleworking. The analysis of empirical data
allowed us to identify approaches to creating an objective image of the labor market in the youth
environment, forming an appropriate professional potential of students on the basis of well-built practiceoriented competences, developed adaptive qualities and creativity. The study defines the ratio and the roles
of the teacher and the IT component in this process.