The article reveals the methodology for determining the values that should be taken into account when designing digital platforms that ensure interaction between the state and citizens. An online survey was conducted. Using the obtained data, a network of values is constructed and visualized, supplemented with digital qualities of personality and competence. Their correlations with the indicators of active and passive digital behavior of citizens are calculated. The article reveals the value determinants of the population's governability through the media and during the quarantine period, as well as the frequency of participation in electronic hearings on topical issues of the country's life. The obtained results provide empirical confirmation of the recursive three-element structure of value-oriented design. It is shown that taking into account the value qualities associated with the target result of IT technology allows you to significantly limit their number for use in VSD.