The research goals are studying and evaluating the application of Personal Meaning Maps Methodology in museums' visitors' and university students' learning, competencies, and perception development. The study was conducted within the course "Museum Information Systems", implemented under the Program "Applied Informatics in Arts and Humanities⋯"of Saint Petersburg State University. Forty-nine third-year bachelors (19-22 years old) took part in the experiment. The PMM performed the following functions: a methodology for assessing the development of students' knowledge when studying a course during a semester (4 months), when visiting an exhibition in a multimedia centre of a Russian museum (2 hours), and also as a tool for implementing a comparative analysis of the obtained results Quantitative and qualitative analysis of the collected data showed that PMMs allow studying new knowledge of specialists in the field of Digital Humanities.