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CRM SYSTEMS: HISTORY, DEFINITIONS, CLASSIFICATION. / Кучумов, Артур; Тестина, Яна Сергеевна.

In: Экономический вектор, Vol. 1, No. 28, 03.2022, p. 41-46.

Research output: Contribution to journal › Article › peer-review

Harvard

Кучумов, А & Тестина, ЯС 2022, 'CRM SYSTEMS: HISTORY, DEFINITIONS, CLASSIFICATION', Экономический вектор, vol. 1, no. 28, pp. 41-46. https://doi.org/10.36807/2411-7269-2022-1-28-41-46

APA

Кучумов, А., & Тестина, Я. С. (2022). CRM SYSTEMS: HISTORY, DEFINITIONS, CLASSIFICATION. Экономический вектор, 1(28), 41-46. https://doi.org/10.36807/2411-7269-2022-1-28-41-46

Vancouver

Кучумов А, Тестина ЯС. CRM SYSTEMS: HISTORY, DEFINITIONS, CLASSIFICATION. Экономический вектор. 2022 Mar;1(28):41-46. https://doi.org/10.36807/2411-7269-2022-1-28-41-46

Author

Кучумов, Артур ; Тестина, Яна Сергеевна. / CRM SYSTEMS: HISTORY, DEFINITIONS, CLASSIFICATION. In: Экономический вектор. 2022 ; Vol. 1, No. 28. pp. 41-46.

BibTeX

@article{4afef331db434d92808b14eb941e3b0e,
title = "CRM SYSTEMS: HISTORY, DEFINITIONS, CLASSIFICATION",
abstract = "The transformation in marketing research, the emergence of various sales methods leads to a change in relations with consum-ers. CRM systems are a relevant tool for managing customer relationships. More and more enterprises are using it in practice, however many Russian businessmen, as research shows, still do not use CRM in their business activities. The article discusses the genesis of CRM systems. Various ap-proaches to the definition of the system of relationships with customers in domestic and foreign sources are investigated. The classi-fications of CRM systems are presented ac-cording to: installation method, purpose, lev-el of information processing and architec-ture/availability. The current state of the CRM systems market in Russia has been studied using Google Trend and WordStat.",
author = "Артур Кучумов and Тестина, {Яна Сергеевна}",
year = "2022",
month = mar,
doi = "10.36807/2411-7269-2022-1-28-41-46",
language = "русский",
volume = "1",
pages = "41--46",
journal = "Экономический вектор",
issn = "2411-7269",
publisher = "Санкт-Петербургский государственный технологический институт (технический университет)",
number = "28",

}

RIS

TY - JOUR

T1 - CRM SYSTEMS: HISTORY, DEFINITIONS, CLASSIFICATION

AU - Кучумов, Артур

AU - Тестина, Яна Сергеевна

PY - 2022/3

Y1 - 2022/3

N2 - The transformation in marketing research, the emergence of various sales methods leads to a change in relations with consum-ers. CRM systems are a relevant tool for managing customer relationships. More and more enterprises are using it in practice, however many Russian businessmen, as research shows, still do not use CRM in their business activities. The article discusses the genesis of CRM systems. Various ap-proaches to the definition of the system of relationships with customers in domestic and foreign sources are investigated. The classi-fications of CRM systems are presented ac-cording to: installation method, purpose, lev-el of information processing and architec-ture/availability. The current state of the CRM systems market in Russia has been studied using Google Trend and WordStat.

AB - The transformation in marketing research, the emergence of various sales methods leads to a change in relations with consum-ers. CRM systems are a relevant tool for managing customer relationships. More and more enterprises are using it in practice, however many Russian businessmen, as research shows, still do not use CRM in their business activities. The article discusses the genesis of CRM systems. Various ap-proaches to the definition of the system of relationships with customers in domestic and foreign sources are investigated. The classi-fications of CRM systems are presented ac-cording to: installation method, purpose, lev-el of information processing and architec-ture/availability. The current state of the CRM systems market in Russia has been studied using Google Trend and WordStat.

UR - https://www.mendeley.com/catalogue/00c804fb-5da6-3ee5-94c3-4d4f65f9f574/

U2 - 10.36807/2411-7269-2022-1-28-41-46

DO - 10.36807/2411-7269-2022-1-28-41-46

M3 - статья

VL - 1

SP - 41

EP - 46

JO - Экономический вектор

JF - Экономический вектор

SN - 2411-7269

IS - 28

ER -

ID: 111246356