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Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives. / Гогуа, Мэги Мерабовна.

2021. Abstract from 8th International GSOM Emerging Markets Conference 2021, Санкт-Петербург, Russian Federation.

Research output: Contribution to conference › Abstract › peer-review

Harvard

Гогуа, ММ 2021, 'Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives', 8th International GSOM Emerging Markets Conference 2021, Санкт-Петербург, Russian Federation, 4/11/21 - 12/11/21.

APA

Гогуа, М. М. (2021). Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives. Abstract from 8th International GSOM Emerging Markets Conference 2021, Санкт-Петербург, Russian Federation.

Vancouver

Гогуа ММ. Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives. 2021. Abstract from 8th International GSOM Emerging Markets Conference 2021, Санкт-Петербург, Russian Federation.

Author

Гогуа, Мэги Мерабовна. / Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives. Abstract from 8th International GSOM Emerging Markets Conference 2021, Санкт-Петербург, Russian Federation.

BibTeX

@conference{1547afe43c5240bfae79d26ea1ef852e,
title = "Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives",
keywords = "РИНЦ",
author = "Гогуа, {Мэги Мерабовна}",
note = "Gogua M. Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives / M. Gogua // Emerging Markets Conference-2021. - 2021. - P. 177-184.; 8th International GSOM Emerging Markets Conference 2021 ; Conference date: 04-11-2021 Through 12-11-2021",
year = "2021",
month = oct,
day = "8",
language = "English",
url = "https://gsom.spbu.ru/en/research/conferences/emc/, https://events.spbu.ru/events/emc-2021",

}

RIS

TY - CONF

T1 - Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives

AU - Гогуа, Мэги Мерабовна

N1 - Conference code: 8

PY - 2021/10/8

Y1 - 2021/10/8

KW - РИНЦ

M3 - Abstract

T2 - 8th International GSOM Emerging Markets Conference 2021

Y2 - 4 November 2021 through 12 November 2021

ER -

ID: 95372424