Research output: Contribution to conference › Abstract › peer-review
Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives. / Гогуа, Мэги Мерабовна.
2021. Abstract from Emerging Markets Conference-2021.Research output: Contribution to conference › Abstract › peer-review
}
TY - CONF
T1 - Costs and benefits of personalised marketing communication in online retail: The comparison of customer and business perspectives
AU - Гогуа, Мэги Мерабовна
N1 - Conference code: 8
PY - 2021/10/8
Y1 - 2021/10/8
KW - РИНЦ
M3 - Abstract
Y2 - 5 October 2021 through 12 December 2021
ER -
ID: 95372424