Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Corporate Citizen as a Subject of Social Architecture: Digital Mediapresence Analysis. / Шарахин, Павел Сергеевич; Шарахина, Л.В.; Шашкова, Н.В.
2025 Communication Strategies in Digital Society Seminar (ComSDS). Saint Petersburg, Russian Federation : Institute of Electrical and Electronics Engineers Inc., 2025. p. 46-50.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
}
TY - GEN
T1 - Corporate Citizen as a Subject of Social Architecture: Digital Mediapresence Analysis
AU - Шарахин, Павел Сергеевич
AU - Шарахина, Л.В.
AU - Шашкова, Н.В.
PY - 2025/4/9
Y1 - 2025/4/9
N2 - Digital technologies development caused network society evolvement which is characterized by “networkisation” of public policies and business activities (Castells, 1996, 1998, 2000; Smorgunov, 2018; Kurochkin, 2011). People’s socialization process is deploying either offline or online. Social architecture activities in the form of social investment programmes and projects reveal itself in compliance with it in digital mediascene and offline either. The focus of the article is made on the analysis of key social investment programmes and projects of corporate citizens in the Russian digital media space, outlining their leading stories and senses.
AB - Digital technologies development caused network society evolvement which is characterized by “networkisation” of public policies and business activities (Castells, 1996, 1998, 2000; Smorgunov, 2018; Kurochkin, 2011). People’s socialization process is deploying either offline or online. Social architecture activities in the form of social investment programmes and projects reveal itself in compliance with it in digital mediascene and offline either. The focus of the article is made on the analysis of key social investment programmes and projects of corporate citizens in the Russian digital media space, outlining their leading stories and senses.
KW - corporate citizen
KW - digital media
KW - network society
KW - social architect
UR - https://www.mendeley.com/catalogue/0b09c05e-05c9-3672-9bfb-958047ccc6cf/
U2 - 10.1109/ComSDS65569.2025.10971339
DO - 10.1109/ComSDS65569.2025.10971339
M3 - Conference contribution
SN - 9798331536121
SP - 46
EP - 50
BT - 2025 Communication Strategies in Digital Society Seminar (ComSDS)
PB - Institute of Electrical and Electronics Engineers Inc.
CY - Saint Petersburg, Russian Federation
T2 - 2025 Communication Strategies in Digital Society Seminar (ComSDS)
Y2 - 9 April 2025 through 9 April 2025
ER -
ID: 137683732