Digital technologies development caused network society evolvement which is characterized by “networkisation” of public policies and business activities (Castells, 1996, 1998, 2000; Smorgunov, 2018; Kurochkin, 2011). People’s socialization process is deploying either offline or online. Social architecture activities in the form of social investment programmes and projects reveal itself in compliance with it in digital mediascene and offline either. The focus of the article is made on the analysis of key social investment programmes and projects of corporate citizens in the Russian digital media space, outlining their leading stories and senses.