Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
The context of the network society, glokalization and the rapid development of digital technologies contribute to the emergence of mega-cities brands acting on the basis on the new digital communications reality. Digital city branding is realized by an interplay of the multitude of actors both institutional and non-institutional. As a result, territorial brands are created with the participation of digital stakeholders. Prominent scholars: F. Kotler, M. Kavaratzis, K. Deanie, A. Middleton and others note the urgent need to rethink the communicative strategies of the megalopolises and the role of digital stakeholders of territorial entities in the network society. Stakeholders should be seen as an active group of communicative actors who can motivate and involve in the process of building a city brand. The article analyzes the features, technologies and methods of interaction with stakeholders in the process of building a territorial brand in conditions of the digital society.
Translated title of the contribution | Коммуникативные стратегии мегаполисов в новой цифровой реальности |
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Original language | English |
Title of host publication | Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 |
Editors | S. Shaposhnikov, L. Sharakhina |
Place of Publication | St. Petersburg |
Publisher | Institute of Electrical and Electronics Engineers Inc. |
Pages | 19-21 |
Number of pages | 3 |
ISBN (Electronic) | 978-1-5386-5532-0 |
DOIs | |
State | Published - 4 May 2018 |
Event | 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 - Saint Petersburg Electrotechnical University “LETI”, St. Petersburg, Russian Federation Duration: 11 Apr 2018 → 11 Apr 2018 |
Name | Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 |
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Volume | 2018-January |
Conference | 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 |
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Abbreviated title | (ComSDS) |
Country/Territory | Russian Federation |
City | St. Petersburg |
Period | 11/04/18 → 11/04/18 |
ID: 18526052