• B. Ashnai
  • M. Smirnova
  • S. Kouchtch
  • Y. Qionglei
  • B. Barnes
  • P. Naude
The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries.
Original languageEnglish
Pages (from-to)86-102
JournalMarketing Intelligence and Planning
Volume27
Issue number1
StatePublished - 2009

    Research areas

  • Business-to-business marketing, Cluster analysis, Iran, Russia, China, United Kingdom, SCOPUS, РИНЦ

    Scopus subject areas

  • Economics, Econometrics and Finance (miscellaneous)

ID: 5095551