Построение системы CRM-менеджмента в инжиниринговой компании с целью оптимизации отношений с контрагентами (поставщиками и субподрядчиками). / Молчанов, Н.Н.; Колышкин, А.В.; Пецолдт, К.; Яковлева, Т.В.
In: ЭКОНОМИКА И УПРАВЛЕНИЕ, Vol. 26, No. 6, 2020, p. 584-596.Research output: Contribution to journal › Article › peer-review
}
TY - JOUR
T1 - Построение системы CRM-менеджмента в инжиниринговой компании с целью оптимизации отношений с контрагентами (поставщиками и субподрядчиками)
AU - Молчанов, Н.Н.
AU - Колышкин, А.В.
AU - Пецолдт, К.
AU - Яковлева, Т.В.
N1 - Молчанов Н.Н., Колышкин А.В., Пецольдт К., Яковлева Т.В. Построение системы CRM-менеджмента в инжиниринговой компании с целью оптимизации отношений с контрагентами (поставщиками и субподрядчиками). Экономика и управление. 2020;26(6):584-596. https://doi.org/10.35854/1998-1627-2020-6-584-596
PY - 2020
Y1 - 2020
N2 - Aim. The presented study aims to develop a methodology for implementing CRM management in an engineering company to optimize relationships with counterparties (suppliers and subcontractors).Tasks. Within the framework of the study, the authors 1) develop a general scheme for implementing CRM management in an engineering company to optimize relationships with counterparties and 2) test the methodology for implementing CRM management on a Russian engineering company.Methods. This study is based on risk management theory and uses general scientific methods, such as the systems and integrated approach and economic analysis, to substantiate theoretical assumptions and rationalize the conclusions.Results. A methodology for implementing CRM management in an engineering company to optimize relationships with counterparties (suppliers and subcontractors) is proposed.Conclusions. The study provides recommendations for engineering companies on how to select counterparties in the form of a list of reliable suppliers and contractors recommended by the company’s board and top managers.
AB - Aim. The presented study aims to develop a methodology for implementing CRM management in an engineering company to optimize relationships with counterparties (suppliers and subcontractors).Tasks. Within the framework of the study, the authors 1) develop a general scheme for implementing CRM management in an engineering company to optimize relationships with counterparties and 2) test the methodology for implementing CRM management on a Russian engineering company.Methods. This study is based on risk management theory and uses general scientific methods, such as the systems and integrated approach and economic analysis, to substantiate theoretical assumptions and rationalize the conclusions.Results. A methodology for implementing CRM management in an engineering company to optimize relationships with counterparties (suppliers and subcontractors) is proposed.Conclusions. The study provides recommendations for engineering companies on how to select counterparties in the form of a list of reliable suppliers and contractors recommended by the company’s board and top managers.
KW - инжиниринговая компания
KW - риск инжиниринговой компании
KW - CRM-менеджмент
KW - отношения с контрагентами
KW - engineering company
KW - engineering company risk
KW - CRM management
KW - relationships with counterparties
UR - https://emjume.elpub.ru/jour/article/view/908
M3 - статья
VL - 26
SP - 584
EP - 596
JO - ЭКОНОМИКА И УПРАВЛЕНИЕ
JF - ЭКОНОМИКА И УПРАВЛЕНИЕ
SN - 1998-1627
IS - 6
ER -
ID: 61031813