The article deals with the issue of language modeling of the image of Russia in the articles from mass-media of Spain, Argentina and Peru focusing on the presidential election in 2018. The research showed that mass-media of Spain, Argentina and Peru followed the general tendency to represent Russia and presidential election in a negative light via the wide range of manipulative methods such as the peculiarities of newspaper headlines design, methods of programming nomination,citations , allusions, fabrication of facts, usage of precedent phenomena, neologisms, borrowed words, conceptual metaphors, affective words, invectives and phraseologisms. The article also reviews the commentaries of the readers and the language methods used by the readers to criticize the content of the newspaper articles and to create the positive image of Russia.