“Heute” is a daily free private newspaper in Austria. It circulates in federal lands of Vienna, Low Austria, Upper Austria and Burgerland. It is spread through special selfservice boxes in metro stations, at public transport stops and other widely used places. The target audience is people, who use public transport daily to get to their place of work or study. The average age of the target audience is up to thirty. The main topics of the newspaper are politics, sport and current events. The newspaper is classifed as tabloid. It's appearance, easy language and sentence structure are defned by it's target readers.