The paper considers the promising ways to recover the tourism industry after the COVID-19 pandemic. The relevance of this work lies in the need to search for the most effective means of restoring global tourism, as well as in the need to understand the impact of multidimensional world crises on the globalized economy of the modern world and its individual industries. The practical significance of the work lies in identifying current trends in the recovery of the tourism industry and the proposed recommendations for successful practices. International tourism as a sphere of political cooperation between states is guided by the recommendations of the World Tourism Organization (UNWTO), as well as the recommendations of the G20 participants. States are encouraged to intensify domestic tourism, branding of national display sites, and encourage the development of youth tourism. The long-term perspective assumes the development of information technologies and infrastructure aimed at the development of medical tourism.