Semantics and pragmatics of address forms (with the words of such lexical groups, as «objects», «animals» and «nature ») in pseudocommunicational contexts of the magazine for children «Chizj» (from 1930 to 1941) are described in the article. Semantic features of address forms and syntactic and pragmatic features of the whole text piece which act as one of the ways to realize Soviet children's literature educational and cognitive functions are paid attention.