The article is a research into the role, technologies and models of the youth political online activism in modern Russia. The examination of event analysis of two particular cases (Ekaterinburg and Saratov, 2019) revealed the relevance, the main aspects and the performance criteria of youth policy in the sphere of communication. However, certain mechanisms can be used by the state to improve the level of such communication. They should be clearly articulated to follow the youth expectations, with the help of professional socio-political monitoring, independent quantitative and qualitative studies, and a useful and mutually respectful dialogue designed to promote a positive, constructive and conventional activation of the political behavior of youth groups. Exposing the pattern of protest at several levels, each with its own characteristics and analysis, leads to the conclusion that there are different patterns of protest that have manifested themselves differently in the handling of cases (in Yekaterinburg and Saratov). All of the above makes it possible to record the relevance of the built models of online mobilization, which in turn makes the study practical.