The article is devoted to the lexico-semantic analysis of the English emotive lexemes which are the translation equivalents of the Russian emotive concept “embarrassment” used in the five plays by A.P. Chekhov. Analysis of the emotive concepts as the most important components of the linguistic picture of the world both English and Russian enables to determine some common and distinguishing features of English and Russian mentalities. The group of Russian emotive lexemes representing the concept “embarrassment” comprises different parts of speech (nouns, verbs, participles, adverbs). To provide comparative analysis the researcher applies to the English translations of A.P. Chekhov's plays made at different times by both famous and anonymous translators (five-six translations of each of the plays are under examination). The author identifies the types of lexical variability of the English emotive lexemes in the translated texts corresponding to the original source. Identification of syntactic types of Russian-English translation equivalents and their analysis will be of both theoretical and practical value to students (undergraduates).