The article considers the transformation of the place and role of the situation analysis method in communication activities. This transformation was largely facilitated by the emergence of the phenomenon of strategic communications, which introduced a number of fundamentally new characteristics to this method - integrity, durability, and complexity.
Translated title of the contributionTHE NEW ROLE OF SITUATION ANALYSIS IN COMMUNICATION: INTEGRATION IN THE CONTEXT OF STRATEGIC COMMUNICATIONS
Original languageRussian
Title of host publicationРоссийская пиарология: тренды и драйверы
Subtitle of host publication Сборник научных трудов в честь профессора М.А. Шишкиной. Вып. 9
Place of PublicationСПб.
PublisherИздательство Санкт-Петебургского государственного экономического университета
Pages12-16
ISBN (Print)978-5-7310-5016-6
StatePublished - 2020

    Research areas

  • situation analysis, strategic communications, management decision

ID: 85821150