This research is devoted to qualitative and quantitative changes in the lists of lexemes, used by respondents for the description of male and female appearance based on the results of the experiment of 1997. The following research is based on the method of the graded standard, worked out by Vladimir Shabes. It enables to describe a presentation model of lexical units in human conscience, to research differences between the structures of the graded standards of males and females, together with peculiarities of understanding of each lexeme and the concept in general within each gender and during communication between the genders.