Documents

Technologies of research of tourist destinations for the formation of tourist image and image of territories are presented. The process of promotion of tourist brands is described. Data on the rating of tourist brand objects and routes are given. Recommendations are given on the use of the rating in the practice of the work of
representatives of the tourism industry.
Translated title of the contributionAnalysis of tourist brands as a means of assessing the effectiveness of using the resource potential of the destination
Original languageRussian
Title of host publicationПроблемы и перспективы развития туризма в Южном федеральном округе
Place of PublicationСимферополь
PublisherИТ "АРИАЛ"
Pages175-179
ISBN (Print)978-5-906962-61-4
StatePublished - 2017

ID: 16331265