Documents

The article reveals the features of the formation of place brand logos, provides specific examples from Russian and foreign practice. The basic tools of promotion of place brands used in the digital environment are designated. Problems of application of these tools in promotion of place brands are shown.
Translated title of the contributionFEATURES OF IDENTITY CREATION AND APPLICATION OF DIGITAL TOOLS IN PLACE BRAND PROMOTION
Original languageRussian
Pages (from-to)91-105
Number of pages15
Journal Маркетинг МВА. Маркетинговое управление предприятием.
Issue number4
StatePublished - Dec 2019

    Research areas

  • BRAND, TERRITORY BRAND, branding, LOGO

    Scopus subject areas

  • Business, Management and Accounting(all)

ID: 50054835