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Right now public diplomacy as a tool of “soft power” of Russia becomes a strategic communication with the use of machinery of political marketing. Despite of some successes, the public diplomacy of Russia is still quite weak.
Translated title of the contributionPublic Diplomacy of Russia on the way to Strategic Communication and Political Marketing
Original languageRussian
Title of host publicationСовременная периодическая печать в контексте коммуникативных процессов
Subtitle of host publicationБудущее Евразии (медийно-политический дискурс). № 3(12)
EditorsГалина Сергеевна Мельник, Борис Яковлевич Мисонжников, Игорь Анатольевич Щербо
Place of PublicationСПб.
PublisherИздательство Санкт-Петербургского университета
Pages52-60
StatePublished - 2018

    Research areas

  • public diplomacy, soft power, information technology, media, strategic communication, political marketing, Russia

ID: 11417396