This work is aimed at studying implicit and explicit attitudes towards work and rest. The study (N=65) assessed implicit and explicit attitudes towards work and leisure, job involvement, job satisfaction and subjective well-being. The results of the study showed that groups with implicit positive attitudes towards both work and leisure had higher levels of subjective work-life balance than groups with negative attitudes towards work or leisure. It was also revealed that the group with implicit balance perceives both work and personal life as a source of vitality for self-realisation (positive transference). Respondents of the imbalance group more often perceive any of the spheres as a hindrance for realisation in the other sphere, and are also inclined to transfer negative experiences from one sphere to another. Differences in assessing the level of subjective well-being, involvement and job satisfaction in groups with different implicit attitudes to work and leisure are analysed. The questions of practical application of the obtained results, in particular at the organisational and personal level, are discussed.