The article examines the functioning of journalism about theater in modern society. Currently, there is an increased interest of the audience to information about culture, and therefore the cultural and educational function of journalism is becoming more active. The study shows that having all the prerequisites for rapid development and meeting the demands of society, this niche of the media environment remains inaccessible to the general reader. The author suggests ways out of the situation of theater distrust of the media, including saying that the current situation can be overcome by uniting mass cultural publications with theaters.