Documents

The article substantiates the relevance of the research and explains the relationship
of ecology and business communications. The analysis of the most successful communications of a socially responsible business is presented. The effectiveness of using environmental business principles in brand building has been proven.
Translated title of the contributionEcology and socially responsible business in modern conditions: branding aspect
Original languageRussian
Title of host publicationLes communications à l’époque de transformation numérique
Subtitle of host publicationRecueil des articles
Place of PublicationParis
PublisherEditions l'Harmattan
Pages21-23
StatePublished - 2019
Externally publishedYes

    Research areas

  • advertising communication, the formation of the brand, corporate social responsibility, ecology

ID: 85251636