The article presents arguments to justify the need for approximation of legislation on advertising of the CIS member States. For example, the sectoral approach focuses on the issue of the model of norm-setting, its importance and difference from national acts. The concept of the draft model law of the Commonwealth of Independent States “On advertising”, based on the study of the current state of legal regulation of public relations in the field of advertising and advertising. The project is proposed to include General provisions, basic concepts and General requirements for advertising, the conditions for advertising activities, the rights and obligations of the advertiser, advertising distributor and advertising producer, features of some methods of advertising and the requirements for advertising of certain goods, issues of state regulation and control, self-regulation in the field of advertising.