This article proposes a method of estimating the formation of competences in the educational process in the university within the framework of teaching "Theory and practice of advertising and public relations," according to the requirements of professional standards, provides a strategic vision for the development of the profession.
Translated title of the contributionFORMATION OF PROFESSIONAL COMPETENCE STANDARD PR: METHODICAL ASPECT
Original languageRussian
Title of host publicationРоссийская пиарология-2: тренды и драйверы
Subtitle of host publicationсборник научных трудов в честь профессора А.Д. Кривоносова
Place of PublicationСПб
PublisherИздательство Санкт-Петебургского государственного экономического университета
Pages16-21
ISBN (Print)9785731034302
StatePublished - 2016

ID: 7559322