In the theoretical and methodological part of the article, the conclusion is made about the connection between human capital and business values of an individual. These values play an important role in determining the social orientation of human capital, which is increasingly acquiring pragmatic orientations, which is characteristic especially for economically highly developed countries and is inevitably reflected in the nature of university education, in particular, in the PRC. The construction of network models for diagnosing business values of Peking University students confirms the orientation of the formation of their human capital in the trend of business values. Four comparative characteristics of the network connections of business values of students and Chinese youth who are not studying at universities are presented: the differences in the weight characteristics of business values; a comparative analysis of the value of the quality of authority as a form of organizational relations; the place and role of the values of leadership, purposefulness and rationality; the strength of network connectivity in the subsystem of business qualities. Empirical data confirm the conclusions about the university environment of Peking University as an important social factor in the formation of students' business values. The promising areas of theoretical and applied order are formulated, aimed at highlighting the relationship between values and human capital for subsequent research.