The article presents the results of a study of the advantages of covering the needs of the company’s personnel in the implementation of referral recruiting programs. The authors have shown that the use of referral recruiting technology (ERP) increases the efficiency of recruiting. The authors, based on the analysis of previous studies, reveal the benefits of referral recruiting for the company, its teams and the involved employees themselves. The article also notes the disadvantages of the studied technology associated with a possible decrease in staff diversity. The empirical part of the article presents the results of a study of the social and economic efficiency of referral recruiting in an IT company.