This article considers social reporting as a new phenomenon for Russian companies. The relevance of the topic is determined by the growing interest in environmental and social activities of companies from stakeholders and at the level of government initiatives. Russian business representatives are aware of the importance of presenting non-financial information, but only some of them publish social reporting now. This is due to a lack of understanding of the methodology, the complexity of the quality criteria for the report, and the laborious process of forming. Therefore, questions of existing standards and techniques, as well as the assessment of the report’s impact on the investment attractiveness of the company are particularly important. In this research paper, the trends in the influence of information on potential investors are identified. The authors propose a reporting methodology based on GRI for companies planning to switch to non-financial reporting.