Nowadays China is a highly developed market with many economic opportunities. This success was achieved thanks to regular subsidies and subsidies by the PRC government in key industries (energy security, information technology, robotics, green technologies, etc.). In view of this growth, in addition to providing great prospects for foreign companies, the Chinese market is a highly competitive environment, for the development of which certain costs are required, the development of a competent strategy and knowledge of the specifics of the market.