The construct of "networking strategy" describes the tendentiousness of a person’s social behavior in relation to other people. According to the descriptive model of networking strategies, each of four social strategies identified has three components; those are the values, the purpose, and behavior. In this study, we investigated the content of the value component (assessed by Schwartz questionnaire) and the features of behavior in various situations such as social dilemmas of people with different strategies. According to the data from a sample of 54 people, it was found that the Altruistic Investment strategy is based on values related to care of other people, justice, tolerance and the desire to be accepted by others. In behavior, it manifests as a willingness to invest resources in the interests of the group and in the consolidation of justice. The Normative Partnership strategy is based on the values of maintaining a reputation, fulfilling a duty to social environment, personal and public safety, following norms and rules, and striving to achieve success in accordance with social standards. In behavior, it manifests in following the rules of direct reciprocity. The strategy of Interpersonal Pragmatism is based on the values of power as domination over others and control over resources. The desire to help other people in this case is connected with the prospect of reward. The strategy of Personal Promotion is based on the values of independence and freedom, the desire for a vivid and eventful life, achievements and power, as well as faith in the importance and significance of a person.
Translated title of the contributionValues and Social Behavior of People with Various Networking Strategies
Original languageRussian
Pages (from-to)60-83
JournalПетербургский психологический журнал
Issue number29
StatePublished - 2019

    Research areas

  • SOCIAL CAPITAL, NETWORKING STRATEGIES, SOCIAL STRATEGIES OF PERSONALITY, PROSOCIAL BEHAVIOR, ALTRUISM, SELFISHNESS, VALUES, SOCIAL DILEMMAS

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