Current global socio-political situation demonstrates the increased researchers' interest in the field of mobilization mechanisms. Any mobilization aimed at changing the state of society. So, each mobilization should be considered as a process with any noticeable effects. Frequently, while investigating social mobilization effects scholars examining a static condition of society. Data for most analysis presents state of society in an exactly taken moment of time. So, the overall picture of the study is always static. Mostly data taken for analysis are from digital media, which are social network sites. Tools based on Internet resources and Web 2.0 principles and enable to gather information for further evaluation of sociological processes and mobilization. All information from these cases is a kind of a constant. The results presented in the article are based on theoretical meta-analysis of scientific works of Russian researchers over the past ten years and propose to reckon mobilization as a flow of actions,