The article analyzes different approaches to strategic communications conception at the national level: American, European and Russian. Existing organizations, projects and initiatives in the field of strategic communications are also highlighted, and possible directions for further research are given.
Translated title of the contributionMODERN STRATEGIC COMMUNICATIONS: MAIN APPROACHES, PROJECTS AND INITIATIVES
Original languageRussian
Title of host publicationПетербургская школа PR: от теории к практике
Subtitle of host publicationСборник статей. Выпуск 10
Place of PublicationСПб.
PublisherИздательство Санкт-Петебургского государственного экономического университета
Pages47-55
ISBN (Print)9785731042611
StatePublished - 2018

ID: 32711076