Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Параметры г. Хофстеде в курсе «Локализация вебсайтов». / Ачкасов, Андрей Валентинович.
Федоровские чтения: Материалы 45 Международной филологической конференции. СПб : Издательство «ВВМ», 2016. p. 11–15.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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TY - GEN
T1 - Параметры г. Хофстеде в курсе «Локализация вебсайтов»
AU - Ачкасов, Андрей Валентинович
PY - 2016
Y1 - 2016
N2 - Prevailing TS approach to the analysis of ‘cultural adaptation' of websites involves a simplified interpretation of the localization process and a generalized understanding of the cultural features of different locales. G. Hofstede's method provides an empirical basis to the study of the cultural aspects of website localization. Using this method in translator training programs allows for structured cross-cultural analysis of websites, including content, design and search engine optimization.
AB - Prevailing TS approach to the analysis of ‘cultural adaptation' of websites involves a simplified interpretation of the localization process and a generalized understanding of the cultural features of different locales. G. Hofstede's method provides an empirical basis to the study of the cultural aspects of website localization. Using this method in translator training programs allows for structured cross-cultural analysis of websites, including content, design and search engine optimization.
UR - https://www.elibrary.ru/item.asp?id=28993319&pff=1
M3 - статья в сборнике материалов конференции
SN - 9785965110117
SP - 11
EP - 15
BT - Федоровские чтения
PB - Издательство «ВВМ»
CY - СПб
T2 - АКТУАЛЬНЫЕ ПРОБЛЕМЫ ПЕРЕВОДОВЕДЕНИЯ
Y2 - 14 March 2016 through 19 March 2016
ER -
ID: 11878736