The article analyzes the situation after the collapse of the “Crimean consensus” and led to massive social and political protests of Russians. Considering the various causes and types of conflict situations in contemporary Russian reality, the author focuses on the communicative aspect of protests. The use of reactive and proactive communication strategies by the authorities should solve the main task - the reduction of social tension and the formation of public consensus.
Translated title of the contributionCOMMUNICATION STRATEGIES IN THE CONDITIONS OF POPULATION PROTECTIVE PERFORMANCES
Original languageRussian
Pages (from-to)11-25
JournalРоссийская школа связей с общественностью. Альманах
Issue number13
StatePublished - 2019

ID: 47737654