The article is devoted to the study of German propaganda leaflets in the discursive aspect. The material of the study is based on the leaflets of German political parties, created during the 2013 election campaign. The peculiar characteristics of political and advertising discourse, typical for a political leaflet are considered. Using the CDU/CSU bloc of leaflets texts as an example, we pay particular attention to agitational strategies, structural-semantic organization and linguistic means, aimed at influence.