Online media development together with the mass available web versions of many periodicals not only expanded the media sphere but also enhanced the critics and commentators staff of media texts. The right to be a columnist in the field of media criticism belongs nowadays to the users of the Internet, who estimate journalistic work on any possible forums and web sites, provide advices and even become newsmakers. The observation on how semantic and notional patterns along with speech aspects make what we call the civic media criticism is presented at the bottom of the article.