The problem of media influence has been in the field of communication theory. One of the first phenomena of
the media attracted the attention of political scientists during the pre-election campaign. Now the field of influence has
expanded. This issue has become of interest within such a young discipline as media philosophy. The relevance of the
topic is due to the universality of media as a way of knowing the world. Media claim to be objective, which creates a
unipolar picture of the world, perceived by the subject of cognition as true. The purpose of the study is to prove the
mediated perception of the audience. The article considers the way of influencing the audience through the construction
of media reality in the conditions of the media turn, the problem of communication and the political-economic conditions
of modern journalism.