The article deals with the im­pact of digitalization on the social and la­bour sphere. The theoretical part consists of two sections. The first section provides an overview of modern concepts of «digital labour» and its research directions within the social sciences (sociology and eco­nomics). In particular, the digitalization of labour, on the one hand, is associated with the development of the digital economy. On the other, it depends on the state and transformation of socio­cultural factors in society. The second section develops a new idea about the transformation of the work culture, with digitalization becoming one of its essential aspects. The digital work culture of modern urban workers pri­marily characterizes the everyday means and practices of workers’ interaction with equipment and technology. However, the most important consequences are the transformation of modern meanings and values of work. Since the significance of the socio­cultural problems of industrial labour (alienation, separation, inequality, emancipation) is changing radically, new aspects appear associated with a strong demand for new creativity and aesthetics in work. Some modern theoretical ideas about work in the digital age were used to develop a concept and methodology for qualitatively studying the features of the current Russian digital work culture. This part is presented in the third sec­tion of the article. The last fourth section is devoted to the results of the study of everyday labour practices of workers in St. Petersburg. The authors conclude that there are multiple manifestations as well as various consequences of the impact of digitalization on the work of urban workers. However, its impact does not determine the work; instead, its technical aspects are present, stimulating actors to find a balance of power and influence to extract advantages and achievements in this still central area of our life.