The practice of using neurotechnologies for commercial purposes is new today and begins to be actively introduced all over the world. In particular, in recent years such practice has spread in Russia, as a result of which the number of neuromarketing agencies and their clients is increasing. This trend is accompanied by numerous studies confirming the economic efficiency of this tool. At the same time, the direction connected with the study of the ethics of neurotechnology was formed in the scientific literature. Currently, due to the ethical problems of neurotechnology, it is legally prohibited in France and causes a mixed reaction in European society as a whole. However, studies do not provide quantitative data on the negative opinion of consumers, which may lead to a ban on the development of neurotechnologies in Russia. This article made a comprehensive assessment of the views of Russian consumers on the practice of using neurotechnologies for commercial purposes. The study analyzed the awareness of Russian consumers, the quality of knowledge about neurotechnologies and their own consumer behavior, attitudes towards the use of neurotechnologies. Consumer opinion is analyzed to determine the risk associated with public discontent, prejudice to the introduction of neurotechnologies. The result of the research is the determination of possible threats to the development of neurotechnologies from public opinion. The results of the study showed that the risk of legislative prohibition of neurotechnologies as a result of public discontent and low consumer rating in terms of compliance with the ethics of this tool in Russia is significantly overestimated by the authors of modern research and the media. In fact, consumers are tolerant of this tool, without showing active discontent or fear. The study allows us to conclude about the long-term relevance of the data.