The article highlights the process of prediction of a person’s sensual-emotional activity. The author’s goal is to substantiate the fact that the emotional reaction of the dialogue participants can be classified as automatic and nonautomatic. With the help of the contextual analysis method the signs of expected and unexpected emotions are described. It is concluded that the basis of automatic emotions is a socially-fixed idea of the experience, and the basis of nonautomatic emotions is a feature, which is potentially possible or subjectively attributed to the object. The range of emotions prediction is determined by the mental characteristics of the individual and the cultural traditions of the reference group, to which he belongs.