This article discusses the phenomenon of «greenwashing», reasons and consequences of its appearance. Also, the ways of preventing and reducing the frequency of this problem are described and suggested.
Translated title of the contribution«GREENWASHING» AS UNFAIR TOOL OF ENVIRONMENTAL MARKETING
Original languageRussian
Title of host publicationСборник материалов участников XVII Большого географического фестиваля, посвященного 195-летию российского кругосветного путешествия Ф.П. Литке (1826-1829 гг.)
Place of PublicationСПб.
PublisherСвое издательство
Pages354-358
ISBN (Electronic)978-5-4386-2045-7
StateAccepted/In press - 2021

    Research areas

  • greenwashing, environmental marketing, eco - label

ID: 85054397