The article is devoted to the development of a methodological approach to building a strategy for promoting
adigital platform based onits marketing strategy. The approach includes theformulation of apromotion program,
the selection of tools for implementing this program, the compilation of amedia plan, as well as the formation of
a system for analyzing and monitoring the result. The article details the features of promoting organizations with
a platform business model. Particular attention is paid to the bilateral nature of promoting business platforms